MTVU is a division of MTV Networks which broadcasts a 24-hour television channel that is available on more than 750 college and university campuses across the United States. mtvU both provides an alternative to standard music television for college students, and gives advertisers and music promotion companies access to college-age viewers, a valuable but traditionally difficult-to-reach group. At universities to which mtvU gains access, TV monitors are often set up in student centers and fitness centers, as well as in dorm lounges and common areas; students can also access mtvU through closed circuit cable.
On August 2, 2006, mtvU announced an agreement to acquire Y2M Youth Media & Marketing Networks, the largest interactive network of online college newspapers in the US. In February 2007, mtvU announced an agreement to acquire RateMyProfessors.com, a website that allows college students to rate their professors.
According to its promotional materials, mtvU broadcasts exclusive content dedicated to aspects of college life, including music, news, and on-campus events. The channel was the first MTV network to stream all of its content online. On-campus events include the Campus Invasion tour, featuring up-and-coming bands; the GAME0Rz Ball tour, which brings new video games to campus; and Tailgate Tour, which provides mtvU with a presence at campus tailgates. mtvU plays a mix of music programming with an emphasis on emerging artists. MTV News airs stories on subjects such as music downloading, and musical artists under promotion by mtvU.
Additionally, mtvU airs several original programs produced by and featuring college students, it also has its own annual awards show, the Woodie Awards, which they say recognizes "the music voted best by college students." Previous winners have included 2005's Death Cab for Cutie, Motion City Soundtrack, and the Afters; 2006 winners include the Plain White T's, the Subways, Gnarls Barkley, and 30 Seconds to Mars.
Student activism is also key to mtvU. The online game Darfur is Dying was developed as part of an mtvU contest, and other Sudan genocide coverage won mtvU two Emmys. mtvU also provides grants for student activists, giving away $1000 a week to various student groups. Other opportunities mtvU provides for college students include Digital Incubator grants, which award students who are pioneering the future of broadband content, and the Student Filmmaker Award, which provides the winner with the chance to receive a development deal with mtvU and collect the award at the MTV Movie Awards. Besides these competitions, mtvU makes efforts to use student work through its programming.
I'm not a fan of MTV, but mtvU plays in my college everyday, there are always students stopping to watch or listen, I find myself doing that every now and then, also. (Information from Wikipedia.org)